what I have done so far
“If your dreams do not scare you, it’s because they are not big enough”
Video CV – 2018
One day, someone told me…
“Your dominant emotion is your amazement. You look at the world with a sense of wonder, enjoying the little things that life has to offer. You live for new experiences and you’re constantly thirsty for knowledge and learn something new with each individual that crosses your life. You like to be excited and surprised. You’re constantly seeking out adventures in order to learn and grow.”
Professional Experience
Digital Marketing Specialist – Executive Accounts
ReachLocal ANZ
Executive Accounts: Sep 2019 – Present
Key Accounts: Jun 2019 – Sep 2019
Plus Accounts: Jul 2018 – Jun 2019
Auckland, New Zealand
– Create and manage marketing campaigns (PPC…): Google Ads and Bing Ads, Facebook, Instagram, Gmail, YouTube and other display campaigns
– Campaign management and performance: identify opportunities to improve performance, analysing key performance metrics, trends and business opportunities
– Conversion Rate Optimization: analyse the prospect journey on the website and provide detailed recommendations to optimize conversion rate and improve user experience on the website
– Client relationship management: establish and maintain client relationships through timely communication via phone, email, video chat an in-person meetings. Generate regular reports to clients and analyse the overall performance of the campaigns
Business strategic analysis: find new business and market opportunities across different segments, improve online/offline touchpoints and client experience
Onboarding new starters and provide training to Sales teams
Digital Marketing Assistant
Zepbrook
Dec 2016 – Present ● 1 yr 8 mos
London, United Kingdom
Develop Marketing/Digital Marketing Plans
– Analyse market opportunities and competitors, defining Marketing strategies and action plans, according to Company strategy and goals
Content Management
– Create and optimize on-page content, blog posts and knowledge centre articles
– Manage CMS as per best SEO practices
Social Media Management
– Create relevant content for social media platforms
– Manage paid advertising campaigns to increase leads and build online brand awareness
– Perform researches on current benchmark trends and audience interests
Email Marketing
– Create targeted email marketing campaigns using A/B testing and report on campaigns
Freelancer
Freelancer
Jun 2016 – Present ● 1 yr 8 mos
London, United Kingdom
Marketing Consultancy
– Marketing/Digital Marketing & Communication Plans
– Paid advertising | Social Media Management | SEO | SEM
Website Development
– Developing Corporate websites and on-page content
– Optimising websites rankings according to basics of SEO
Graphic Design
– Liaising with clients to create bespoke design concepts, and all brand collateral: brochures, leaflets…
– Logo design
Video Editor
– Edition and production of all kind of videos (corporate and promotional videos, animations…)
General Manager
Piscina BV Esmoriz
Jul 2014 – Jun 2016 ● 2 yr
Porto, Portugal
Marketing Management
– Develop Marketing and Communication plans
– Social Media Management: increase engagement and generate online awareness
– Analyse and reporting data from Social Media, Website and Surveys
– Develop email marketing campaigns and newsletters
– Plan all the online/offline communication according to targets and campaigns
– Analyse key segments in the market and liaising with potential partners
– Improving Customer Service experience through satisfaction inquiries and staff training
– Video editing and production: corporate videos, promotional
Events Management
– Managing operational and administrative roles to ensure all projects are delivered efficiently
– Liaising with suppliers and other stakeholders, maintaining and building strong relationships
Education
Bachelor’s Degree: Marketing Management
IPAM - Laureate International Universities
2014 – 2017
– Marketing Management, Business Development
– Product Management | Price Management | Human Resources Management
– Marketing and Communication Plans
– Market Research, Statistic and Data Analysis
University of Minho
2012 – 2014
Master’s Degree: Physical Education Teaching
Instituto Politécnico do Porto
2009 – 2012
Bachelor’s degree: Sports Sciences
Languages
I’m passionate about learning new languages and communicating with people from different backgrounds
%
English
%
Portuguese
%
Spanish
%
French
%
Italian
%
Polish
Certificates
Software Skills
- Adobe Premiere 80%
- Adobe Photoshop 85%
- Adobe Illustrator 60%
- Adobe InDesign 70%
- Adobe After Effects 80%
- Wordpress 80%
Hobbies
Volunteer
Firefighter
7 years
Lifeguard
8 years