Conversion Rate Optimization
(CRO)
Increase revenue by providing a better User Experience
Did you know that…?
Bounce Rate increases:
by 32% when the page load time goes from 1 second to 3 seconds
by 90% when the page load time goes from 1 second to 5 seconds
by 123% if a page takes up to 10 seconds to load
What is Conversion Rate Optimization?
CRO is the practice of optimising User Experience (UX) in your website in a way that increases conversion rate leading users to take a desired action such as buy a product/service, subscribe to a newsletter, sign up for an online training, etc.
CRO is extremely important as it allows all of your efforts and investment to drive traffic to your website to pay off. Whether you’re running Google Ads, Social Media campaigns or investing on SEO, these efforts become obsolete if users have issues navigating on your website or finding exactly what they are looking for.
CRO analyses how users navigate your website, finding points of friction that stop users from taking a specific action, correcting them and testing how different elements perform such as Call-To-Action, website speed, content structure, color schemes, and much more.
Why is Conversion Rate Optimization important?
A higher conversion rate increases sales/revenue
Lowers your customer acquisition costs
Increases the efficiency & ROI of your online advertising
Improves User Experience (UX)
How Can I Help You?
Website CRO Audit
Identify the main frictions that make people abandon the website. I’ll provide the best practices to increase Conversion Rate.
Split Landing Page Testing
Create distinct Landing Pages with different structures/layouts and test which one drives the best results.
A/B Split Testing
Test specific elements of a Landing Page such as colours, CTAs, forms, structure, and more.
Mobile Optimisation
Provide a unique User Experience on Mobile devices and increase conversion rates on these devices.
Let’s discuss how I can help you optimize your website conversion rate
Main CRO Principles
Clear Value Proposition
Unique Selling Points
Stimulate action
Improve User Experience
Reduce barriers to conversion