Filipe Ferrao
Digital Marketing Specialist
Author of the Daily Focus Journal
Hi, my name is Filipe. Welcome to my website!
I’m a Digital Marketer passionate about business strategy and marketing trends. Over the last 8 years I have been combining online, offline, paid and organic tools to increase marketing outcomes.
Digital Marketing Specialist
Over $3M managed in Online Marketing
Over the last few years, I’ve been managing a large portfolio of businesses in all kinds of industries. As part of their online marketing, I run campaigns in all different channels such as: Google and Bing Ads, Facebook, Instagram, LinkedIn, YouTube, and Display campaigns.
Areas of Expertise
Google Ads
Social Media Ads
CRO
SEO
What I am currently reading…
Title: NLP: The Essential Guide to Neuro-Linguistic Programming
Author: Tom Hoobyar
Pages: 480
Brief Description: written by three seasoned Neuro Linguistic Programming Master Practitioners and coaches, leads you on a personal journey in using and applying NLP in everyday life.
Some of my content worth sharing
Recent Posts
What Is A Customer Persona And How To Create One?
Download Customer Persona Template As a marketer, I believe that creating a Customer Persona is one of the most valuable activities for any strategy you're planning to develop. Creating a Customer...
10 Easy Ways To Improve Your Website Conversion Rate
Driving traffic to our website is often a challenging, time-consuming, and expensive process. Therefore, Conversion Rate Optimisation (CRO) should play a major role in our marketing strategy. When...
Content Marketing Strategy
Content is the foundation of any marketing activity. Whether you’re aiming to boost your online sales or simply increase your brand awareness, having a Content Marketing Strategy will help you align...
Marketing Areas
Marketing Analysis
– Analyse businesses profiles and understand their marketing needs
– Analyse market opportunities, trends and key segments to reinforce business efficiency
– Provide key marketing strategies to increase and maximize profitability, as well as customer satisfaction and retention
Social Media
– Develop Social Media plans/reports to increase online brand awareness and sales
– Manage paid advertising to boost sales and build a strong online presence: Facebook, Instagram, Youtube, LinkedIn…
– Analyse current trends and audience interests, aligning your content with business goals
Content Management
– Content management/planing for all online/offline platforms, to increase and reinforce brand awareness
– Develop content plans to align business goals with a consistent content strategy
SEO & PPC
– Google and Bing paid search ads
– Display ads to build brand awareness
– Website performance and Conversion Rate Optimisation (CRO)
– Provide you with the basic SEO practices to improve your ranking on Google Search